{"id":20,"date":"2022-09-28T18:08:57","date_gmt":"2022-09-28T12:38:57","guid":{"rendered":"https:\/\/36rpm.com\/blog\/?p=20"},"modified":"2022-09-28T18:08:58","modified_gmt":"2022-09-28T12:38:58","slug":"importance-of-social-media-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021","title":{"rendered":"4 Stats That Reflect The Importance Of Social Media Marketing In Business"},"content":{"rendered":"\n<p>When it comes to social media for business, the benefits can\u2019t be overlooked. In today\u2019s digital age, social media has become a way of living. With&nbsp;over 53%&nbsp;of the world\u2019s population is using it. this has emerged as a powerful way to connect with the audience and to express whatever you feel like.<\/p>\n\n\n\n<p><a href=\"https:\/\/36rpm.com\/social-media-marketing\">Social media marketing<\/a>&nbsp;has been around us for many years but this wave of transformation gets accelerated by the events of 2020. A majority of new businesses have joined this platform to broaden their reach to the intended audience and grow their brand exponentially.&nbsp;<\/p>\n\n\n\n<p>But before deciding which social media platform your business should put paid advertising behind or before investing in the same, it is vital to use data that supports your efforts.&nbsp;<\/p>\n\n\n\n<p>To put it simply, we have listed 4 statistics that prove the importance of SMM for business of every shape and size.\u00a0<\/p>\n\n\n\n<p><em>Let\u2019s dig right in!!<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4e41921f9d\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69d4e41921f9d\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4e41921f9d\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021\/#1-_Around_55_of_the_customers_learn_about_new_brands_on_social_media\" title=\"1- Around 55% of the customers learn about new brands on social media\">1- Around 55% of the customers learn about new brands on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021\/#2-_78_of_consumers_usually_make_a_purchase_after_having_a_positive_experience_with_brands_on_social_media\" title=\"2- 78% of consumers usually make a purchase after having a positive experience with brands on social media\">2- 78% of consumers usually make a purchase after having a positive experience with brands on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021\/#3-_80_of_the_business_executives_agree_on_the_fact_it_is_important_to_invest_additional_resources_in_their_social_media_marketing_strategy\" title=\"3- 80% of the business executives agree on the fact it is important to invest additional resources in their social media marketing strategy\">3- 80% of the business executives agree on the fact it is important to invest additional resources in their social media marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021\/#4-_93_of_the_marketers_claim_that_social_media_has_accelerated_the_competition_within_their_business\" title=\"4- 93% of the marketers claim that social media has accelerated the competition within their business\">4- 93% of the marketers claim that social media has accelerated the competition within their business<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021\/#Folding_up\" title=\"Folding up\">Folding up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_Around_55_of_the_customers_learn_about_new_brands_on_social_media\"><\/span>1- Around 55% of the customers learn about new brands on social media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Long gone are those days when your brand used to get attention from TV commercials as today, a majority of potential customers prefer OTT or social media over Television.&nbsp;<\/p>\n\n\n\n<p>In the age of streaming, we don\u2019t need to watch TV or listen to time-consuming ads anymore. Therefore, social media platform has now become a new place of discovery where businesses can put their ads to create brand awareness.&nbsp;<\/p>\n\n\n\n<p>So, if you are looking for a worthy investment, then consider&nbsp;social media marketing&nbsp;and take your brand to the target audience. According to&nbsp;GlobalWebIndex, 67% of Gen Z and 57% of Millenials use social media platforms for brand discovery.&nbsp;<\/p>\n\n\n\n<p>Hence, if your brand is not poised to capitalize on the growing networks, these consumers will most likely discover your competitors first, leaving you far behind in this cutting-edge competition.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_78_of_consumers_usually_make_a_purchase_after_having_a_positive_experience_with_brands_on_social_media\"><\/span>2- 78% of consumers usually make a purchase after having a positive experience with brands on social media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Never underestimate the power of positive brand experience since it is the driving force that generates leads and sales According to Sprout Social, around 78% of the customers are willing to make a purchase after having a good brand experience on the social media platform.&nbsp;<\/p>\n\n\n\n<p>Now, that experience can be driven by anything, be it engaging content, top-notch customer service, the right volume of posts, or anything in between.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_80_of_the_business_executives_agree_on_the_fact_it_is_important_to_invest_additional_resources_in_their_social_media_marketing_strategy\"><\/span>3- 80% of the business executives agree on the fact it is important to invest additional resources in their social media marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Social media brings different experiences to different businesses. While it is welcoming and accessible for the big brand names, newbies might have to do a bit extra hard work to reach the audience.&nbsp;<\/p>\n\n\n\n<p>They require to add the appropriate tools and resources to their&nbsp;social media marketing&nbsp;strategy to effectively communicate with audiences at scale.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_93_of_the_marketers_claim_that_social_media_has_accelerated_the_competition_within_their_business\"><\/span>4- 93% of the marketers claim that social media has accelerated the competition within their business<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It\u2019s not going to be easy to stand this high-voltage competition in this digital era.\u00a0Sprout Social\u2019s report\u00a0claims that around 93% of marketers agree with the fact that social media platform has taken the competition to the next level.\u00a0<\/p>\n\n\n\n<p>In addition to this, 90% of marketers also believe that social data helped them to differentiate their brand from their competitors and enables them to make informed business decisions.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Folding_up\"><\/span>Folding up<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>For businesses who are wondering when to start investing in<a href=\"https:\/\/36rpm.com\/social-media-marketing\">&nbsp;<\/a><a href=\"https:\/\/36rpm.com\/social-media-marketing\"><strong>social media marketing<\/strong><\/a><a href=\"https:\/\/36rpm.com\/social-media-marketing\">,<\/a>&nbsp;the time is now. The sooner you start embracing this platform, the farther the social current will take you.&nbsp;<\/p>\n\n\n\n<p>So, wait no more!! Start fueling up and invest in the right\u00a0<a href=\"https:\/\/36rpm.com\/social-media-marketing\">social media marketing agency in Gurgaon<\/a>\u00a0to get a head start on your competitors and eliminates the risk of being left behind.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to social media for business, the benefits can\u2019t be overlooked. In today\u2019s digital age, social media has become a way of living. With&nbsp;over 53%&nbsp;of the world\u2019s population is using it. this has emerged as a powerful way to connect with the audience and to express whatever you feel like. Social media marketing&nbsp;has been around us for many years but this wave of transformation gets accelerated by the events of 2020. A majority of new businesses have joined this platform to broaden their reach to the intended audience and grow their brand exponentially.&nbsp; But before deciding which social\u2026<\/p>\n","protected":false},"author":1,"featured_media":21,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance Of Social Media Marketing In Business<\/title>\n<meta name=\"description\" content=\"When it comes to social media for business, the benefits can\u2019t be overlooked. In today\u2019s digital age, social media has become a way of living.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/36rpm.com\/blog\/importance-of-social-media-marketing-in-2021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance Of Social Media Marketing In Business\" \/>\n<meta property=\"og:description\" content=\"When it comes to social media for business, the benefits can\u2019t be overlooked. 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