{"id":365,"date":"2023-01-25T16:41:59","date_gmt":"2023-01-25T11:11:59","guid":{"rendered":"https:\/\/36rpm.com\/blog\/?p=365"},"modified":"2023-01-25T16:52:51","modified_gmt":"2023-01-25T11:22:51","slug":"why-is-google-discover-important-to-seo-and-content-strategy","status":"publish","type":"post","link":"https:\/\/36rpm.com\/blog\/why-is-google-discover-important-to-seo-and-content-strategy","title":{"rendered":"Why is Google Discover Important to SEO and Content Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a business owner, you&#8217;re always looking for ways to get your website and content seen by potential customers. Google Discover is a powerful tool to help you reach a wider audience and promote your brand. It is a personalized feed of news, videos, articles, and other content tailored to each user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Discover uses an algorithm that ranks content based on factors like engagement and freshness while providing an easy way for people to find your content when searching for something specific. Are you still thinking about how this content discovery tool helps you grow? Here\u2019s a comprehensive guide entailing the practical benefits of Google Discovery and its importance to SEO.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3a6ee39abb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69d3a6ee39abb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3a6ee39abb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/36rpm.com\/blog\/why-is-google-discover-important-to-seo-and-content-strategy\/#What_Makes_Google_Discover_Important_to_SEO_Content_Strategy\" title=\"What Makes Google Discover Important to SEO &amp; Content Strategy?\">What Makes Google Discover Important to SEO &amp; Content Strategy?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/36rpm.com\/blog\/why-is-google-discover-important-to-seo-and-content-strategy\/#How_to_Optimize_Content_for_Google_Discover\" title=\"How to Optimize Content for Google Discover?\">How to Optimize Content for Google Discover?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/36rpm.com\/blog\/why-is-google-discover-important-to-seo-and-content-strategy\/#Summing_Up\" title=\"Summing Up\">Summing Up<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/36rpm.com\/blog\/why-is-google-discover-important-to-seo-and-content-strategy\/#Trending_Visual_Stories\" title=\"Trending Visual Stories:\">Trending Visual Stories:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Google_Discover_Important_to_SEO_Content_Strategy\"><\/span><span style=\"font-weight: 400;\">What Makes Google Discover Important to SEO &amp; Content Strategy?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wondering why you should care about Google Discover? There are several reasons why this content discovery tool matters to your online business and SEO strategy. Discover can bring massive web traffic to your site, making it an essential element of your digital marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It acts like a search engine platform that allows you to organize exciting content across the web. In addition, it also allows you to invite others to contribute to your collections. This Google application is an analytic tool that helps you measure the traffic you get from the Discover platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content discovery tool helps you view and gauge web traffic while helping you define the content that performs better than others and drives the most traffic. It further helps you update the underperforming materials and replicates the ones generating results to improve SEO.\u00a0<\/span><\/p>\n<p><strong>Businesses can use the Google Discover platform to know the following details:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is their content appear appearing on Discover? If yes, then how often?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does their content perform on this content discovery tool over traditional search results?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The amount of traffic to your site from Discover.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This information will help businesses to enhance their content strategy and focus on quality over quantity. It is vital to understand that the Google Discovery tool inclines toward engaging content; hence, you should pay close attention to your content strategy to improve your chances of appearing on this analytic tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Google Discover holds utmost importance and can help you enhance the site rankings, many businesses are still not placing as much focus on Google Discover as they should. This tool lets users keep updated with the topics that matter to them, thus creating additional chances for businesses to appear consistently in front of their target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Discover is crucial to SEO and content strategy as it can help you reach potential customers with your content. It also allows publishers to control how their articles appear in search results. Hence, if you want your content to be seen by as many people as possible, you must ensure it is optimized for Google Discover.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that the content that ranks highly in Google Discover will be more likely to be seen by potential customers and clients, which can lead to increased traffic and sales.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Optimize_Content_for_Google_Discover\"><\/span><span style=\"font-weight: 400;\">How to Optimize Content for Google Discover?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While SEO-optimized content pieces follow traditional ranking criteria, not all appear on Google Discover. Marketers should follow some vital optimization practices for appearing on a Discovery feed to make the most out of this tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick rundown of a few practices through which you can easily optimize your content for Google Discovery.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Focus on High-Quality Content<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since content is the essence of digital marketing, you must focus on publishing content that adds value to your readers\u2019 experience. To optimize your content for Google Discover, you should create high-quality, well-written, and informative articles relevant to your niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it articles, videos, news stories, or blog posts, create valuable content that keeps users engaged. Additionally, your articles should be easy to read and free of grammar mistakes.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Add Interactive Visuals<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second best thing you should do to improve your chances of appearing on Google Discover is to add high-quality visuals. We all know the Discovery tool only promotes content that interests and engages users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, focus on adding high-quality videos, photos, and infographics to amplify your posts. According to Google statistics, publishers achieved a 5% increase in click-through rate by using high-quality visuals in their content.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Never overlook Google\u2019s content policies<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that adding high-quality images or posting informative content won\u2019t produce any results if you ignore or overlook Google\u2019s content policies. Google made it very clear that if you want this tool to pick your content, you must comply with all guidelines, including Page Quality and Needs Met ratings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, ensure that the blogs you publish conform to all Google policies to increase the likelihood of appearing on Discover.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Optimize your content for Google AMPs<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Wondering why should care about Google AMPs (Accelerated Mobile Pages)? Well, this factor is ideal for enhancing website\u2019s user experience, which further helps improve Google rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A web page that loads faster increases customer satisfaction, thus improving the chances of getting picked by Discover.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><strong>Summing Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">While Google Discover may not be the primary source of traffic, it can still broaden your audience by bringing additional traffic to your site. Hence, do not overlook this content discovery tool and use different techniques to improve your chances of appearing in the search results.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Trending_Visual_Stories\"><\/span><strong>Trending Visual Stories:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div class=\"web-stories-list__inner-wrapper carousel-1\" style=\"--ws-story-max-width:185px\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__carousel carousel\" data-id=\"carousel-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/shopify-vs-wordpress-which-is-better-for-ecommerce\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front.jpg\"\n\t\t\t\t\t\talt=\"Shopify vs WordPress: Which is Better for Ecommerce?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tShopify vs WordPress: Which is Better for Ecommerce?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/how-to-get-blue-tick-on-facebook-and-instagram-paid\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699.jpg\"\n\t\t\t\t\t\talt=\"How to Get Blue Tick on Facebook and Instagram &#8211; Paid\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHow to Get Blue Tick on Facebook and Instagram &#8211; Paid\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/how-to-use-instagram-for-business-in-2023\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023.png\"\n\t\t\t\t\t\talt=\"How to Use Instagram for Business in 2023\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023.png 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023-225x300.png 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023-150x200.png 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHow to Use Instagram for Business in 2023\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/tips-to-get-more-views-on-instagram-reels\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral-640x853.jpg\"\n\t\t\t\t\t\talt=\"Tips to Get More Views on Instagram Reels\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tTips to Get More Views on Instagram Reels\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/how-to-verify-instagram-account-in-2023\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify-640x853.jpg\"\n\t\t\t\t\t\talt=\"How to verify Instagram account in 2023?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHow to verify Instagram account in 2023?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Previous\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Next\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you&#8217;re always looking for ways to get your website and content seen by potential customers. Google Discover is a powerful tool to help you reach a wider audience and promote your brand. It is a personalized feed of news, videos, articles, and other content tailored to each user.\u00a0 Google Discover uses an algorithm that ranks content based on factors like engagement and freshness while providing an easy way for people to find your content when searching for something specific. Are you still thinking about how this content discovery tool helps you grow? Here\u2019s a comprehensive guide\u2026<\/p>\n","protected":false},"author":1,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is Google Discover Important to SEO and Content Strategy?<\/title>\n<meta name=\"description\" content=\"Learn how Google Discover can boost your SEO &amp; content strategy by reaching a wider audience and increasing website traffic. Discover now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/36rpm.com\/blog\/why-is-google-discover-important-to-seo-and-content-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is Google Discover Important to SEO and Content Strategy?\" \/>\n<meta property=\"og:description\" content=\"Learn how Google Discover can boost your SEO &amp; content strategy by reaching a wider audience and increasing website traffic. 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