{"id":414,"date":"2023-03-01T17:15:50","date_gmt":"2023-03-01T11:45:50","guid":{"rendered":"https:\/\/36rpm.com\/blog\/?p=414"},"modified":"2023-04-14T17:45:45","modified_gmt":"2023-04-14T12:15:45","slug":"how-to-create-a-social-media-content-calendar-in-2023","status":"publish","type":"post","link":"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023","title":{"rendered":"How to Create a Social Media Content Calendar in 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Managing a social media account is no small feat. From adding new posts to making meaningful audience interaction and internal company amplification, marketers need to juggle multiple work streams to keep the brand\u2019s social media handle active. That\u2019s where the social media content calendar comes into the role.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is no less than a cheat sheet with which you can plan posts while maintaining a hassle-free stream of high-quality content to engage the audience. Wondering about how to make a customized social media content calendar for your brand? Continue scrolling the page and learn how to create one in our simple, five-step guide.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eb6b80e8976\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69eb6b80e8976\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb6b80e8976\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#What_are_the_Advantages_of_Social_Media_Content_Calendar\" title=\"What are the Advantages of Social Media Content Calendar?\">What are the Advantages of Social Media Content Calendar?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Helps_Maintain_a_Consistent_Posting_Schedule\" title=\"Helps Maintain a Consistent Posting Schedule\">Helps Maintain a Consistent Posting Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Increases_Cross-Functional_Visibility\" title=\"Increases Cross-Functional Visibility\">Increases Cross-Functional Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Promotes_Centralized_Content_Planning\" title=\"Promotes Centralized Content Planning\">Promotes Centralized Content Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Helps_Prevent_Big_Mistakes\" title=\"Helps Prevent Big Mistakes\">Helps Prevent Big Mistakes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#A_Step-by-Step_Guide_to_Creating_Social_Media_Content_Calendar\" title=\"A Step-by-Step Guide to Creating Social Media Content Calendar\">A Step-by-Step Guide to Creating Social Media Content Calendar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Identify_the_Social_Media_Channels\" title=\"Identify the Social Media Channels\">Identify the Social Media Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Record_current_progress_on_social_media_platforms\" title=\"Record current progress on social media platforms\">Record current progress on social media platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Plan_your_Posting_Schedule\" title=\"Plan your Posting Schedule\">Plan your Posting Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Invite_your_team_to_review\" title=\"Invite your team to review\">Invite your team to review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Keep_an_eye_on_published_content\" title=\"Keep an eye on published content\">Keep an eye on published content<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\/#Summing_Up\" title=\"Summing Up\">Summing Up<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Advantages_of_Social_Media_Content_Calendar\"><\/span><span style=\"font-weight: 400;\">What are the Advantages of Social Media Content Calendar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thinking about whether creating social media content calendar is worth your time and effort? Before we move on to the five-step guide to creating a calendar for your brand\u2019s social media handle, let\u2019s first outline some not-to-miss benefits of this approach.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Helps_Maintain_a_Consistent_Posting_Schedule\"><\/span><b>Helps Maintain a Consistent Posting Schedule<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While consistency is the key to success, it can be hard to visualize the content instantly when posting on each of your accounts. Hence, you must create a social media content calendar and ensure your account gets the required attention.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Increases_Cross-Functional_Visibility\"><\/span><b>Increases Cross-Functional Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creating a social media content calendar increases cross-functional visibility while informing all team members about the upcoming post. With this, you can make it simple for your team members to re-share, like, and amplify your posts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Promotes_Centralized_Content_Planning\"><\/span><b>Promotes Centralized Content Planning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another vital benefit of creating a social media content calendar is that it promotes centralized content planning to make your content more engaging and well-planned. A calendar can help you decide what to add to the post and source these materials beforehand.\u00a0<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Helps_Prevent_Big_Mistakes\"><\/span><b>Helps Prevent Big Mistakes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, a social media content calendar gives you enough time to plan and make your upcoming posts error-free. It allows you to view all posts beforehand to avoid spelling mistakes while ensuring you use the correct links and images, thus preventing big errors.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Step-by-Step_Guide_to_Creating_Social_Media_Content_Calendar\"><\/span><strong>A Step-by-Step Guide to Creating Social Media Content Calendar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, are you ready to create a social media content calendar for your business? While all brands have distinctive calendar requirements, this generic five-step guide can still help you to get started. Follow the steps sequence-wise to achieve desired results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Identify_the_Social_Media_Channels\"><\/span><b>Identify the Social Media Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While the step may seem apparent initially, it is probably the most important yet overlooked decision. Before you jump into creating a content strategy, gathering links, and sourcing images, take a step back and identify the most appropriate social media channel for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing where your audience is can help you narrow your choices, making it easier to create a platform-specific content calendar.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Record_current_progress_on_social_media_platforms\"><\/span><b>Record current progress on social media platforms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your current social media situation is helpful to have a baseline of where you should start. Inspect your social platforms, and note your most successful post by channel. Determine when your audience is most active and what types of posts get the most engagement. Consider all these factors, and create your social media calendar accordingly.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Plan_your_Posting_Schedule\"><\/span><b>Plan your Posting Schedule<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you know which social media platform to focus on and what sort of content is getting more engagement, it\u2019s time to plan the posting schedule. Decide how frequently you\u2019ll post and how far in advance you wish to draft it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Knowing your schedule will help you optimize your content creation process, thus avoiding any last-minute hustle. To keep things organized, you can build your asset library and make it easier to source required images and videos before adding a post.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Invite_your_team_to_review\"><\/span><b>Invite your team to review<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that an effective social media calendar must make sense to everyone on your marketing team. At this stage, you should take some time to brainstorm and align the review schedule with your team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decide who should review posts and when. The team member reviewing the final copy must check whether the post aligns with all legal terms or requires brand approval before publishing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to ask for feedback and ideas from stakeholders and other team members to avoid any last-minute glitches.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Keep_an_eye_on_published_content\"><\/span><b>Keep an eye on published content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The work is not over with publishing a post; you must keep track of the published content to see whether it\u2019s performing as expected. Use your calendar to look back n trends and add social media analytics to those previous posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This strategy will help you check what\u2019s working and continue to hone and refine your social media content strategies to yield positive outcomes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><strong>Summing Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The social media calendar for every business is different based on the channels and workflows a specific brand uses. Hence, you should only use the above guide as a starting point to create your own calendar and use it to track your social media success. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing a social media account is no small feat. From adding new posts to making meaningful audience interaction and internal company amplification, marketers need to juggle multiple work streams to keep the brand\u2019s social media handle active. That\u2019s where the social media content calendar comes into the role.\u00a0 It is no less than a cheat sheet with which you can plan posts while maintaining a hassle-free stream of high-quality content to engage the audience. Wondering about how to make a customized social media content calendar for your brand? Continue scrolling the page and learn how to create one in our\u2026<\/p>\n","protected":false},"author":1,"featured_media":420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step-by-Step Guide to create a Social Media Content Plan for 2023<\/title>\n<meta name=\"description\" content=\"Learn how to create a social media content calendar in 2023 with these top tips, strategies, and templates. Master your social media game now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/36rpm.com\/blog\/how-to-create-a-social-media-content-calendar-in-2023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-by-Step Guide to create a Social Media Content Plan for 2023\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a social media content calendar in 2023 with these top tips, strategies, and templates. 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