{"id":549,"date":"2023-05-04T12:15:08","date_gmt":"2023-05-04T06:45:08","guid":{"rendered":"https:\/\/36rpm.com\/blog\/?p=549"},"modified":"2023-05-04T12:18:04","modified_gmt":"2023-05-04T06:48:04","slug":"how-to-use-instagram-for-business","status":"publish","type":"post","link":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business","title":{"rendered":"How to Use Instagram for Business in 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram currently boasts over 2 billion monthly active users, making it the fourth most popular network. It is the most powerful tool that helps your brand to enhance your visibility and reach the target audience without splurging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This social media platform has enormous potential for small business owners to boost their marketing efforts. Instagram is well-suited for startups and new brands who don\u2019t have enough time and budget for expensive marketing campaigns. Here\u2019s how to use this robust network for business growth in 2023.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e837a0dc38f\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e837a0dc38f\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e837a0dc38f\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Why_do_Brands_Choose_Instagram_over_Other_Social_Media_Platforms\" title=\"Why do Brands Choose Instagram over Other Social Media Platforms?\">Why do Brands Choose Instagram over Other Social Media Platforms?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Ideal_for_all_business_sizes\" title=\"Ideal for all business sizes\">Ideal for all business sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#To_make_business_more_relatable\" title=\"To make business more relatable\">To make business more relatable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Increases_brand_awareness_and_visibility\" title=\"Increases brand awareness and visibility\">Increases brand awareness and visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#To_keep_an_eye_on_competitors\" title=\"To keep an eye on competitors\">To keep an eye on competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Draw_attention_and_gain_more_customers\" title=\"Draw attention and gain more customers\">Draw attention and gain more customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Instagram_Marketing_Best_Practices\" title=\"Instagram Marketing Best Practices\u00a0\">Instagram Marketing Best Practices\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#1_Establish_a_content_theme_that_aligns_with_your_audience\" title=\"1. Establish a content theme that aligns with your audience\">1. Establish a content theme that aligns with your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#2_Select_the_right_type_of_content_be_relatable\" title=\"2. Select the right type of content &amp; be relatable\">2. Select the right type of content &amp; be relatable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#3_Tag_your_products\" title=\"3. Tag your products\">3. Tag your products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#4_Engage_with_your_followers\" title=\"4. Engage with your followers\">4. Engage with your followers<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Summing_Up\" title=\"Summing Up\">Summing Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\/#Trending_Visual_Stories\" title=\"Trending Visual Stories:\">Trending Visual Stories:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_Brands_Choose_Instagram_over_Other_Social_Media_Platforms\"><\/span><span style=\"font-weight: 400;\">Why do Brands Choose Instagram over Other Social Media Platforms?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With billions of monthly active users, Instagram has tightened its grip and outshined other social media giants. This platform is also considered a valuable social media marketing tool, helping businesses expand their reach and customer engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick lowdown of the five significant reasons why Instagram is a top choice for brands over other networks.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Ideal_for_all_business_sizes\"><\/span><b>Ideal for all business sizes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since Instagram caters to billions of users with varying needs and interests, businesses of all sizes and preferences can thrive on this platform. It helps businesses increase brand awareness and find their potential audience by keeping an active presence. But remember that you should be consistent and maintain a routine when it comes to Instagram. If you don\u2019t have enough resources, consider opting for professional <\/span><a href=\"https:\/\/36rpm.com\/social-media-marketing\" target=\"_blank\" rel=\"noopener\"><b>social media services in Gurgaon<\/b><\/a><span style=\"font-weight: 400;\"> for better results.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"To_make_business_more_relatable\"><\/span><b>To make business more relatable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram is the most effective method to connect with your audience personally, thus making your business more relatable. Use IG stories to show behind-the-scenes looks and people who work there. Make the best out of Instagram Live events and build rapport, trust, and credibility with followers.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Increases_brand_awareness_and_visibility\"><\/span><b>Increases brand awareness and visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a new business, you may be intimidated by the competition. However, you can separate your company from the herd with the proper marketing campaign and hashtags. In addition, businesses can partner with influencers to build brand awareness.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"To_keep_an_eye_on_competitors\"><\/span><b>To keep an eye on competitors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram is an ideal method to keep an eye on your competitors and see how they interact with their followers. Monitor carefully and determine how often they post, their content, and how they engage with their audience. Take inspiration and refine your current marketing strategy for better outcomes.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Draw_attention_and_gain_more_customers\"><\/span><b>Draw attention and gain more customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike other social media platforms, where you must appear professional and follow a specific tone, Instagram allows your marketing team to unleash its creative side. Post whatever you find attractive and beneficial to gain draw attention. Show your brand\u2019s personality and bottom line to the public and gain loyal customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Marketing_Best_Practices\"><\/span><span style=\"font-weight: 400;\">Instagram Marketing Best Practices\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is a powerful social media channel with enormous marketing potential to grow an audience and skyrocket sales. If your business isn\u2019t active on this platform, those potential opportunities might never find their way to your product or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, to lend you a hand, we\u2019ve outlined some best Instagram Marketing practices that will help you succeed in 2023 and beyond.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Establish_a_content_theme_that_aligns_with_your_audience\"><\/span><b>1. Establish a content theme that aligns with your audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although you are free to post anything on your Instagram handle, make sure your content aligns with your target audience. Otherwise, your efforts and creativity will go in vain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Determine what your audience expects from your posts and create your content accordingly. Use your followers\u2019 interest to establish content pillars or themes and ensure it also makes sense with your brand. Some of the content themes you can use on Instagram are<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giveaways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Demos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-Generated Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Productivity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exercise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Select_the_right_type_of_content_be_relatable\"><\/span><b>2. Select the right type of content &amp; be relatable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got the basics of the content pillar or theme, it\u2019s time to get posting. Instagram allows businesses to post content in five different ways, including Posts, Stories, IG Live, Reels, and IGTV.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever type you choose, make sure to be relatable. Remember, it\u2019s a post and not an advertisement. Be mindful that users will immediately skip your content as soon as they feel promotional vibes. Draft content in such a way that it looks genuine, engaging, and non-promotional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it doesn\u2019t mean that you always have to post non-promotional content. You can post persuasive and promotional things, but it should be in the mix with plenty of non-sales content to make your account worth following.\u00a0<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tag_your_products\"><\/span><b>3. Tag your products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tagging two or more products per day can multiply your transactions by manifolds. Brands can tag their products across different surfaces, including Instagram Reels, Stories, Posts, and even ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram product tagging feature allows users to buy products directly on Instagram without ever leaving the platform. If you are new to Instagram and don\u2019t have an idea about this useful feature, connect with a <\/span><a href=\"https:\/\/36rpm.com\/social-media-marketing\" target=\"_blank\" rel=\"noopener\"><b>social media agency in Gurgaon<\/b><\/a><span style=\"font-weight: 400;\"> and let them handle Instagram marketing for your brand.\u00a0<\/span><br \/>\n<b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Engage_with_your_followers\"><\/span><b>4. Engage with your followers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep in mind that Instagram is a social media network and not a broadcasting service. It means that your followers expect two-way communication and a sense of community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, you must evaluate creative ways to connect with your audience and make them feel valued. If you want people to engage with your content, you\u2019ve got to get engaged yourself. Follow them back, like their posts, and keep the conversation going by responding to their comments and DMs.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><span style=\"font-weight: 400;\">Summing Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Doing well on Instagram is more than posting interactive photos or videos. Businesses must follow the appropriate practices and maintain consistency to thrive on this network. Finally, make sure your efforts are paying off by measuring your Instagram success.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Trending_Visual_Stories\"><\/span>Trending Visual Stories:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div class=\"web-stories-list__inner-wrapper carousel-1\" style=\"--ws-story-max-width:185px\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__carousel carousel\" data-id=\"carousel-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/shopify-vs-wordpress-which-is-better-for-ecommerce\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front.jpg\"\n\t\t\t\t\t\talt=\"Shopify vs WordPress: Which is Better for Ecommerce?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/cropped-shopify-vs-wordpress-front-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tShopify vs WordPress: Which is Better for Ecommerce?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/how-to-get-blue-tick-on-facebook-and-instagram-paid\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699.jpg\"\n\t\t\t\t\t\talt=\"How to Get Blue Tick on Facebook and Instagram &#8211; Paid\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/06\/Verify-Instagram-699-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHow to Get Blue Tick on Facebook and Instagram &#8211; Paid\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/how-to-use-instagram-for-business-in-2023\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023.png\"\n\t\t\t\t\t\talt=\"How to Use Instagram for Business in 2023\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023.png 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023-225x300.png 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/cropped-how-to-use-instagram-for-business-in-2023-150x200.png 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHow to Use Instagram for Business in 2023\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/tips-to-get-more-views-on-instagram-reels\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral-640x853.jpg\"\n\t\t\t\t\t\talt=\"Tips to Get More Views on Instagram Reels\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/04\/cropped-How-to-Harness-the-Instagram-Reels-Algorithm-to-Go-Viral-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tTips to Get More Views on Instagram Reels\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/36rpm.com\/blog\/web-stories\/how-to-verify-instagram-account-in-2023\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify-640x853.jpg\"\n\t\t\t\t\t\talt=\"How to verify Instagram account in 2023?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify.jpg 640w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify-225x300.jpg 225w, https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-verify-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHow to verify Instagram account in 2023?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Previous\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Next\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Instagram currently boasts over 2 billion monthly active users, making it the fourth most popular network. It is the most powerful tool that helps your brand to enhance your visibility and reach the target audience without splurging.\u00a0 This social media platform has enormous potential for small business owners to boost their marketing efforts. Instagram is well-suited for startups and new brands who don\u2019t have enough time and budget for expensive marketing campaigns. Here\u2019s how to use this robust network for business growth in 2023.\u00a0 Why do Brands Choose Instagram over Other Social Media Platforms? With billions of monthly active users,\u2026<\/p>\n","protected":false},"author":1,"featured_media":550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[53,46,45],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram For Business: Updated Guide (2023) - 36RPM<\/title>\n<meta name=\"description\" content=\"Grow your business with our Instagram updated guide for 2023. Learn latest strategies and tips to boost your brand&#039;s presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram For Business: Updated Guide (2023) - 36RPM\" \/>\n<meta property=\"og:description\" content=\"Grow your business with our Instagram updated guide for 2023. Learn latest strategies and tips to boost your brand&#039;s presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\" \/>\n<meta property=\"og:site_name\" content=\"36RPM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/36rpm\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T06:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-04T06:48:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/how-to-use-instagram-for-business-in-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yogesh Agrawat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yogesh Agrawat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#article\",\"isPartOf\":{\"@id\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\"},\"author\":{\"name\":\"Yogesh Agrawat\",\"@id\":\"https:\/\/36rpm.com\/blog\/#\/schema\/person\/790e93dd98e0ac94ed7b27da577a8f40\"},\"headline\":\"How to Use Instagram for Business in 2023\",\"datePublished\":\"2023-05-04T06:45:08+00:00\",\"dateModified\":\"2023-05-04T06:48:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\"},\"wordCount\":981,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/36rpm.com\/blog\/#organization\"},\"keywords\":[\"Instagram for Business\",\"social media agency in Gurgaon\",\"social media services in Gurgaon\"],\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\",\"url\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\",\"name\":\"Instagram For Business: Updated Guide (2023) - 36RPM\",\"isPartOf\":{\"@id\":\"https:\/\/36rpm.com\/blog\/#website\"},\"datePublished\":\"2023-05-04T06:45:08+00:00\",\"dateModified\":\"2023-05-04T06:48:04+00:00\",\"description\":\"Grow your business with our Instagram updated guide for 2023. Learn latest strategies and tips to boost your brand's presence.\",\"breadcrumb\":{\"@id\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/36rpm.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Instagram for Business in 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/36rpm.com\/blog\/#website\",\"url\":\"https:\/\/36rpm.com\/blog\/\",\"name\":\"36RPM\",\"description\":\"- SEO Services in Gurgaon\",\"publisher\":{\"@id\":\"https:\/\/36rpm.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/36rpm.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/36rpm.com\/blog\/#organization\",\"name\":\"36RPM\",\"url\":\"https:\/\/36rpm.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/36rpm.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2022\/09\/36rpm-logo.jpg\",\"contentUrl\":\"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2022\/09\/36rpm-logo.jpg\",\"width\":300,\"height\":300,\"caption\":\"36RPM\"},\"image\":{\"@id\":\"https:\/\/36rpm.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/36rpm\",\"https:\/\/www.instagram.com\/36rpm\",\"https:\/\/www.linkedin.com\/company\/69053301\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/36rpm.com\/blog\/#\/schema\/person\/790e93dd98e0ac94ed7b27da577a8f40\",\"name\":\"Yogesh Agrawat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/36rpm.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28433764df6179622d4093f8ad976ba5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28433764df6179622d4093f8ad976ba5?s=96&d=mm&r=g\",\"caption\":\"Yogesh Agrawat\"},\"sameAs\":[\"https:\/\/36rpm.com\/blog\"],\"url\":\"https:\/\/36rpm.com\/blog\/author\/blog-admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram For Business: Updated Guide (2023) - 36RPM","description":"Grow your business with our Instagram updated guide for 2023. Learn latest strategies and tips to boost your brand's presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business","og_locale":"en_US","og_type":"article","og_title":"Instagram For Business: Updated Guide (2023) - 36RPM","og_description":"Grow your business with our Instagram updated guide for 2023. Learn latest strategies and tips to boost your brand's presence.","og_url":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business","og_site_name":"36RPM","article_publisher":"https:\/\/www.facebook.com\/36rpm","article_published_time":"2023-05-04T06:45:08+00:00","article_modified_time":"2023-05-04T06:48:04+00:00","og_image":[{"width":1150,"height":510,"url":"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2023\/05\/how-to-use-instagram-for-business-in-2023.png","type":"image\/png"}],"author":"Yogesh Agrawat","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yogesh Agrawat","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#article","isPartOf":{"@id":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business"},"author":{"name":"Yogesh Agrawat","@id":"https:\/\/36rpm.com\/blog\/#\/schema\/person\/790e93dd98e0ac94ed7b27da577a8f40"},"headline":"How to Use Instagram for Business in 2023","datePublished":"2023-05-04T06:45:08+00:00","dateModified":"2023-05-04T06:48:04+00:00","mainEntityOfPage":{"@id":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business"},"wordCount":981,"commentCount":0,"publisher":{"@id":"https:\/\/36rpm.com\/blog\/#organization"},"keywords":["Instagram for Business","social media agency in Gurgaon","social media services in Gurgaon"],"articleSection":["Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#respond"]}]},{"@type":"WebPage","@id":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business","url":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business","name":"Instagram For Business: Updated Guide (2023) - 36RPM","isPartOf":{"@id":"https:\/\/36rpm.com\/blog\/#website"},"datePublished":"2023-05-04T06:45:08+00:00","dateModified":"2023-05-04T06:48:04+00:00","description":"Grow your business with our Instagram updated guide for 2023. Learn latest strategies and tips to boost your brand's presence.","breadcrumb":{"@id":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/36rpm.com\/blog\/how-to-use-instagram-for-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/36rpm.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Instagram for Business in 2023"}]},{"@type":"WebSite","@id":"https:\/\/36rpm.com\/blog\/#website","url":"https:\/\/36rpm.com\/blog\/","name":"36RPM","description":"- SEO Services in Gurgaon","publisher":{"@id":"https:\/\/36rpm.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/36rpm.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/36rpm.com\/blog\/#organization","name":"36RPM","url":"https:\/\/36rpm.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/36rpm.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2022\/09\/36rpm-logo.jpg","contentUrl":"https:\/\/36rpm.com\/blog\/wp-content\/uploads\/2022\/09\/36rpm-logo.jpg","width":300,"height":300,"caption":"36RPM"},"image":{"@id":"https:\/\/36rpm.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/36rpm","https:\/\/www.instagram.com\/36rpm","https:\/\/www.linkedin.com\/company\/69053301\/"]},{"@type":"Person","@id":"https:\/\/36rpm.com\/blog\/#\/schema\/person\/790e93dd98e0ac94ed7b27da577a8f40","name":"Yogesh Agrawat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/36rpm.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28433764df6179622d4093f8ad976ba5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28433764df6179622d4093f8ad976ba5?s=96&d=mm&r=g","caption":"Yogesh Agrawat"},"sameAs":["https:\/\/36rpm.com\/blog"],"url":"https:\/\/36rpm.com\/blog\/author\/blog-admin"}]}},"_links":{"self":[{"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/posts\/549"}],"collection":[{"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":4,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/posts\/549\/revisions"}],"predecessor-version":[{"id":554,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/posts\/549\/revisions\/554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/media\/550"}],"wp:attachment":[{"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/categories?post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/36rpm.com\/blog\/wp-json\/wp\/v2\/tags?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}