Marketers around the world are going gaga over “Digital Marketing”, but have you thought about why this term is gaining so much reception and what’s so special about it? It’s no surprise that the digital world is taking over, making…
It’s no secret that we live in a digital world where we are constantly bombarded with ads and content, whether we’re scrolling through our social media feeds, watching TV, or even just walking down the street. With so much noise,…
SEO is the practice of optimizing a website so as to increase its ranking in the search engine results pages (SERPs) for certain keywords. The aim is to draw more traffic to the site from potential customers who are searching…
Long gone are the days when social media used to be an optional approach for businesses as it has now become an integral part of marketing strategies and an essential way to reach your customers, gain valuable insights, and boost…
Google Discover is a powerful tool that allows you to surface content from your site on the Google search engine. Since its release in 2018, this feature has gained lots of popularity and now boasts around 800 million monthly active…
Local Search is a powerful tool for small businesses to attract consumers from their area. According to a study made by Hubspot, around 46% of all Google Searches are carried out to seek local information. In a nutshell, local SEO…
