As Google evolves its algorithm now and then, it’s become increasingly challenging to engage web users. Gone are the days when inserting appropriate keywords was enough to rank your content. Nowadays, keywords don’t cut in. You must consider the search…
Featured Snippet is one of the SERP’s most coveted features, allowing your site to quickly jump to the top search results. Optimizing for Featured Snippets can help Google better understand when your when page is the best answer for the…
Topic Clusters, the recent evolution of SEO, refer to groups of related content that allow you to dominate keyword categories while collectively covering a broad subject area. This model is based on a hub-and-spoke framework and is expected to make…
