As Google evolves its algorithm now and then, it’s become increasingly challenging to engage web users. Gone are the days when inserting appropriate keywords was enough to rank your content. Nowadays, keywords don’t cut in. You must consider the search…
No matter how good you are at search engine optimization, running SEO audits is imperative to keep up with the pace. Since Google’s algorithm is getting increasingly complicated progressively, marketers need external help to survive this cutting-edge competition. That’s where…
Managing a social media account is no small feat. From adding new posts to making meaningful audience interaction and internal company amplification, marketers need to juggle multiple work streams to keep the brand’s social media handle active. That’s where the…
Keeping up with the latest SEO tools and techniques is mandatory to stay ahead of the competition in this fast-paced world. Google Chrome, being the most popular web browser, offers a plethora of extensions that can help SEOs streamline their…
As the name implies, technical SEO focuses on the technical aspects of website design and development, thus improving its visibility and ranking in search engine results. It optimizes the website’s technical infrastructure to ensure that search engine bots can easily…
In a recent announcement, Google revealed the launch of its latest AI-powered chatbot named Bard. The new chatbot aims to rival San Francisco-based company OpenAI’s popular language model, ChatGPT and is being seen as a significant move by Google in…
Featured Snippet is one of the SERP’s most coveted features, allowing your site to quickly jump to the top search results. Optimizing for Featured Snippets can help Google better understand when your when page is the best answer for the…
Social media marketing is an ever-evolving and powerful tool for businesses to increase their visibility and reach. It’s no longer enough just to have a presence on social media; it’s also vital to understand the different types of social media…
As a business owner, you’re always looking for ways to get your website and content seen by potential customers. Google Discover is a powerful tool to help you reach a wider audience and promote your brand. It is a personalized…
