Why is Google Discover Important to SEO and Content Strategy?
As a business owner, you’re always looking for ways to get your website and content seen by potential customers. Google Discover is a powerful tool to help you reach a wider audience and promote your brand. It is a personalized feed of news, videos, articles, and other content tailored to each user.
Google Discover uses an algorithm that ranks content based on factors like engagement and freshness while providing an easy way for people to find your content when searching for something specific. Are you still thinking about how this content discovery tool helps you grow? Here’s a comprehensive guide entailing the practical benefits of Google Discovery and its importance to SEO.
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What Makes Google Discover Important to SEO & Content Strategy?
Wondering why you should care about Google Discover? There are several reasons why this content discovery tool matters to your online business and SEO strategy. Discover can bring massive web traffic to your site, making it an essential element of your digital marketing strategy.
It acts like a search engine platform that allows you to organize exciting content across the web. In addition, it also allows you to invite others to contribute to your collections. This Google application is an analytic tool that helps you measure the traffic you get from the Discover platform.
The content discovery tool helps you view and gauge web traffic while helping you define the content that performs better than others and drives the most traffic. It further helps you update the underperforming materials and replicates the ones generating results to improve SEO.
Businesses can use the Google Discover platform to know the following details:
- Is their content appear appearing on Discover? If yes, then how often?
- How does their content perform on this content discovery tool over traditional search results?
- The amount of traffic to your site from Discover.
This information will help businesses to enhance their content strategy and focus on quality over quantity. It is vital to understand that the Google Discovery tool inclines toward engaging content; hence, you should pay close attention to your content strategy to improve your chances of appearing on this analytic tool.
Although Google Discover holds utmost importance and can help you enhance the site rankings, many businesses are still not placing as much focus on Google Discover as they should. This tool lets users keep updated with the topics that matter to them, thus creating additional chances for businesses to appear consistently in front of their target audience.
Google Discover is crucial to SEO and content strategy as it can help you reach potential customers with your content. It also allows publishers to control how their articles appear in search results. Hence, if you want your content to be seen by as many people as possible, you must ensure it is optimized for Google Discover.
Remember that the content that ranks highly in Google Discover will be more likely to be seen by potential customers and clients, which can lead to increased traffic and sales.
How to Optimize Content for Google Discover?
While SEO-optimized content pieces follow traditional ranking criteria, not all appear on Google Discover. Marketers should follow some vital optimization practices for appearing on a Discovery feed to make the most out of this tool.
Here’s a quick rundown of a few practices through which you can easily optimize your content for Google Discovery.
- Focus on High-Quality Content
Since content is the essence of digital marketing, you must focus on publishing content that adds value to your readers’ experience. To optimize your content for Google Discover, you should create high-quality, well-written, and informative articles relevant to your niche.
Be it articles, videos, news stories, or blog posts, create valuable content that keeps users engaged. Additionally, your articles should be easy to read and free of grammar mistakes.
- Add Interactive Visuals
The second best thing you should do to improve your chances of appearing on Google Discover is to add high-quality visuals. We all know the Discovery tool only promotes content that interests and engages users.
Hence, focus on adding high-quality videos, photos, and infographics to amplify your posts. According to Google statistics, publishers achieved a 5% increase in click-through rate by using high-quality visuals in their content.
- Never overlook Google’s content policies
Remember that adding high-quality images or posting informative content won’t produce any results if you ignore or overlook Google’s content policies. Google made it very clear that if you want this tool to pick your content, you must comply with all guidelines, including Page Quality and Needs Met ratings.
Hence, ensure that the blogs you publish conform to all Google policies to increase the likelihood of appearing on Discover.
- Optimize your content for Google AMPs
Wondering why should care about Google AMPs (Accelerated Mobile Pages)? Well, this factor is ideal for enhancing website’s user experience, which further helps improve Google rankings.
A web page that loads faster increases customer satisfaction, thus improving the chances of getting picked by Discover.
Summing Up
While Google Discover may not be the primary source of traffic, it can still broaden your audience by bringing additional traffic to your site. Hence, do not overlook this content discovery tool and use different techniques to improve your chances of appearing in the search results.
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