Google Updates to Consider While Creating SEO Campaigns in 2023

2023 is around the corner, and it’s time to outline the new Google updates for creating successful SEO campaigns. While SEO results are hard to predict, it’s still good to know what to expect and prepare for.

Therefore, we have outlined all the expectations and predictions of the newest Google updates that will impact the critical events of 2023. Consider these factors when creating SEO campaigns in 2023, and get ready to move the needle.

The 5 SEO Trends and Predictions for 2023

Here’s a quick rundown of SEO trends and updates that might impact SEO Campaigns in 2023. Keep track of these predictions and get set to make an out-of-the-box forecast for 2023.

• Google’s Helpful Content Update will be the most impactful

Let’s begin the list with the most important Google update that has recently rolled out. Yes, we are talking about the Helpful Content Update. According to SEO experts, this update will foresee a significant impact in 2023 while affecting other SEO predictions as well.

Google’s Helpful Content Update is aimed at rewarding valuable, human-created content. This update states that Google adds signals to the site that doesn’t generate helpful content, thus lowering its search engine ranking.

It is basically a part of a broader effect to ensure people see more original, authentic, and helpful content that can solve their queries and give them what they’re looking for. This update continues to have a big impact on businesses, especially those who are creating AI-enabled content. It encourages companies to follow the human-first approach to grow organically.

The Helpful Content Update will have the strongest impact in 2023 and is a big milestone on the way to Google’s goal of providing the best answer.

• Google Ads gives in to organic search

Gone are the days when ads used to offer wider reach and audience, as now is the time when people are less willing to click on snippets explicitly marked as “Ad”. It is because of the new customer’s perspective that they consider that paid ads are less valuable than organic results.

Owing to this, Google is planning to change the “Ad” label to “Sponsored”, which sounds a little less deliberate. The decreasing popularity of ads indicates that businesses should now put more effort into succeeding in organic search. In a nutshell, SEO remains a must-have, and you must create authentic SEO campaigns to reach a wider audience.

Rely less on paid promotions and better optimize your website for organic search. Fix all the technical issues in your website and add only human-created, high-quality content to get results.

• Stay updated with the latest SERP trends

While paid promotions and ads step aside, Google brings several other things to stay afloat in organic search. It includes featured snippets and zero-click results. These two things generally appear at the top of the SERP and will rule the ranking board for a long while.

While featured snippets and zero-clicks are the same in many cases, SEO is still deciding on how to handle these zero-click results. But whatever the difference is, it’s no secret that zero-click results take the lion’s share of clicks; hence, extremely important to consider.

Since Google often uses structured data to pull information from your site to zero-click results, you should apply the schema markup and explore the keywords SERP features when creating an SEO campaign.

• E-A-T Principles Remain Important

Trends will come and go, but one thing that’s going to stay for a long while is Expertise, Authoritativeness, and Trustworthiness. While this trend has always been the topmost priority for SEO experts, its value multiplies by manifolds in the absence of paid promotions.

Since ads are gaining much less attention, everyone is shifting to organic search, marking EAT’s importance more important than ever. In addition, Google has recently confirmed that EAT will be applicable to every single query, which means that you cannot overlook it if you want to stay in the ranking race.

There are several factors contributing to the EAT signals, including backlinks, authoritative media, and many more. Take care of each of them to achieve the desired outcome.

• Focus on Entities, along with keywords

It seems like Google is all set to turn tables for pages optimized for entities. Hence, when creating a new SEO campaign in 2023, make sure you focus on entity-based optimization than the traditional keyword SEO to get better results.

All SEO experts know that Google understands content through its NLP algorithms; hence, it can connect all dots and may grant a knowledge panel to an entity. Even Google’s MUM and BERT algorithms are also trained on NLP, making it easier for Google to understand the context and create SERPs based on this knowledge.

Entity-based SEO is more critical for local queries; hence, if you are targeting local SEO, make Google understand your entity the way you want while making them as meaningful as possible.

Summing Up

That’s all about new Google updates and predictions affecting SEO campaigns and key events in 2023. We hope you have found the guide informative and resourceful. Keep all these predictions into account and create an SEO campaign accordingly.