Pay-per-click Advertising, commonly known as PPC Advertising, is a foremost advertising model that helps drive website traffic and can significantly impact most businesses and brands. When done right, PPC can earn you quality leads and massive ROI.
But while it can be the most powerful asset of any marketing strategy, this approach can also be the biggest budget eater if not done appropriately. Just like any other online marketing practice, PPC has its own set of advantages and pitfalls. Hence, to lend you a hand, we have outlined both pros and cons of PPC advertisement so you utilize this approach carefully without getting last-minute surprises.
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5 Powerful Benefits of Using PPC Advertising
PPC is a pinnacle of online marketing and has several tricks up its sleeve for boosting your online traffic and generating more leads. If you aren’t using this marketing approach, you’re likely losing significant traffic and revenue.
Here are five powerful benefits of adding PPC to your marketing arsenal.
1. It contributes to business goals
The prominent reason to use pay-per-click advertising is that it helps you achieve a vast number of business and marketing goals. These objectives can range from high-level brand exposure, thought leadership, getting quality leads, etc. It is a powerful tool for aligning website traffic drivers to end goals.
PPC acts as the middle ground of nurturing leads and serving the sales funnel through advertising content downloads, pushing for app downloads, and contest entries. If you have no idea about PPC advertising, reach out to the ace digital marketing agency in Gurgaon for further assistance.
2. PPC is trackable and measurable
Unlike other marketing strategies, this metric is easy to measure and track. You can control the entire practice and evaluate high-level performance details, impression clicks, conversions, and more. There’s no mystery to your PPC performance.
You can check stats that show how your campaigns are performing and what kind of traffic and results they drive.
3. It’s simple
While other popular marketing strategies might require significant build-up before producing results, PPC is as simple as flicking a switch. You can control your advertising period and budget based on your preferences. Results are immediate when set up by a professional, and tracking conversion offers complete transparency. Even if you are a decade behind your competitors in PPC marketing, you can get up and running quickly with a slight optimization.
4. PPC works well with other channels
The best part is that PPC works wonders when combined with other marketing practices and blends seamlessly into your existing strategy to deliver results. For example, PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience. The performance data of impressions, clicks, and conversions from Google Ads can offer great insight and direction for prioritizing SEO efforts.
5. Incredible targeting options
PPC advertising packs a punch of targeting options that ensure full coverage across the networks to gain brand exposure. Ultimately, it helps you reach people who aren’t already in your audience as well as those who have already been exposed to your brand.
With PPC advertising, you can ensure the full scope of Google Ads is leveraged, and you’re getting as many impressions as possible.
The Pitfalls of Pay-Per-Click Advertising
So far, PPC seems like a marketer’s dream. But like any other online practice, it boasts a dedicated set of disadvantages that you should be aware of before investing in your time and energy. Here are listed a few of them.
1. Extremely Competitive
While PPC advertising offers quick results and offers excellent brand exposure, this approach is highly competitive. Simply put, it is a victim of its own success and experiences fierce competition for popular keywords. Hence, you must monitor it constantly to ensure you get the return you need from your PPC efforts. To avoid unnecessary build-up, it’s better to seek a professional digital marketing agency in Gurgaon and let them manage your PPC campaign.
2. People might treat PPC adverts with cynicism
Since the online audience has now become digitally aware, most people treat PPC adverts with a degree of cynicism, especially on SERPs like Google. They intentionally avoid clicking on the ads at the top of the page and give a fair chance to other options appearing in their search query.
3. Needs follow-through
Creating a successful PPC strategy is only half the battle. The goal isn’t driving the traffic but giving them a genuine reason to buy. That means you must spend time building landing pages, enticing people onto your mailing list, and developing a seamless user journey to get massive ROI for your PPC efforts. It is not a standalone activity and requires follow-through to get desired outcomes.
PPC is one of the leading skills that every marketer should have in their tool belt – or at least have a basic understanding of. However, you should remember that the final PPC results depend on how much time, energy, and resources you have dedicated to PPC advertising. There’s a lot to know and learn about smashing your PPC campaign, so you can yield the best results while taking away many risk factors that come with it.