Managing a social media account is no small feat. From adding new posts to making meaningful audience interaction and internal company amplification, marketers need to juggle multiple work streams to keep the brand’s social media handle active. That’s where the…
Keeping up with the latest SEO tools and techniques is mandatory to stay ahead of the competition in this fast-paced world. Google Chrome, being the most popular web browser, offers a plethora of extensions that can help SEOs streamline their…
As the name implies, technical SEO focuses on the technical aspects of website design and development, thus improving its visibility and ranking in search engine results. It optimizes the website’s technical infrastructure to ensure that search engine bots can easily…
In a recent announcement, Google revealed the launch of its latest AI-powered chatbot named Bard. The new chatbot aims to rival San Francisco-based company OpenAI’s popular language model, ChatGPT and is being seen as a significant move by Google in…
Featured Snippet is one of the SERP’s most coveted features, allowing your site to quickly jump to the top search results. Optimizing for Featured Snippets can help Google better understand when your when page is the best answer for the…
Social media marketing is an ever-evolving and powerful tool for businesses to increase their visibility and reach. It’s no longer enough just to have a presence on social media; it’s also vital to understand the different types of social media…
As a business owner, you’re always looking for ways to get your website and content seen by potential customers. Google Discover is a powerful tool to help you reach a wider audience and promote your brand. It is a personalized…
Topic Clusters, the recent evolution of SEO, refer to groups of related content that allow you to dominate keyword categories while collectively covering a broad subject area. This model is based on a hub-and-spoke framework and is expected to make…
2023 is around the corner, and it’s time to outline the new Google updates for creating successful SEO campaigns. While SEO results are hard to predict, it’s still good to know what to expect and prepare for. Therefore, we have…
It’s no secret that website design plays a vital role in the success of any business. It sets the tone for how visitors perceive your brand and, ultimately, if they’ll stay or leave. But it takes more than just a…
