How Reliable Is Wix For Search Engine Optimization Of Your Site?

Wix CMS for SEO has been in the market for a long time now. People are heading towards the CMS simply to execute complicated tasks with mere ease. But the question that comes to mind along with being easy to manage is how reliable it is in terms of SEO and other marketing tools integration.

We must say, Wix CMS, do provide a lot of significant feature to the users for easy execution of the part of the SEO. Along with SEO, it does provide tools on how to let Google find your website. Along with it, you can integrate various tracking tools on the website. Either it is the Facebook pixel or Google analytics. Or you can up your game by going ahead with Google tag manager, which is also available here on the Wix platform.

Table of Contents

Wix provides the following options for better search engine optimization.

1. Get Found On Google

Yeah, that’s right, it is literally the name of the option you will find on the Wix CMS for SEO. It will walk you from basic to advance level SEO steps. The first step lets you update the homepage title, SEO description, mobile-friendliness, and whether it is connected to the search console. The second step lets you optimize pages for SEO. Optimizing the titles and descriptions for all the pages of the website. The third step lets you have to take the SEO guide or hire a Wix expert.

SEO patterns- ‘Your site’s default SEO settings can be edited, but we recommend only advanced users make changes. This is what Wix says. So, what exactly do SEO patterns consist of?
Site pages- Google preview, that’s what it would let you edit. It allows you SEO title, SEO description, and page URL as well. You can see the Google preview on the right side.
Social Share- Let’s you choose how your main site pages look when shared on social networks like Facebook and Pinterest. It allows you to edit Social edits, social descriptions, and social images. Similarly, you can see the preview on the right side.
Advanced SEO tags- It lets you edit and review additional info about your site pages for search engines. You can put and edit canonical, og:site name, og:type, og:url. You can see the tag preview on the right.

2. Site verification

Site verification lets you add meta tags from multiple search engines to claim ownership. It allows you to do site verification with Bing, Pinterest, Yandex, and Google Search Engine. It not only makes it easier and saves you the trouble of learning a lot of coding and messing around in the core of the website. But it also, saves you a lot of time.

3- Sitemap creation and update

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. Wix automatically updates and creates a sitemap for your site. As soon as make any changes and update it, it makes changes to the sitemap itself and updates it. So with Wix, you don’t have to worry about updating your sitemap and requesting Google to crawl it.

4- URL redirect manager

The next question is when you delete a page how are you going to ask Google that it has been moved to a new location? That’s the right redirection of the crawler to a new page for the pre-existing page. Whether it is a 3xx redirect or 4xx redirect, Wix’s redirect manager lets you manage all the redirects of the website in one place at once. And it is way easier than said. Even redirects from the old domain are manageable with it.

5. Robot file Implementation

Another option is Wix lets you edit. With robot.txt you can let tell Google which pages of your site to crawl. Putting the URL of the sitemap in your robot.txt file is not a challenge anymore.

In the end, Wix CMS provides you with general SEO settings, it allows you to control the ability to let crawlers crawl or not crawl your website.