How to Increase Followers on Instagram for Free (No Bots)

Instagram is proven to drive traffic, support sales, and engage customers. It is the foundation of brands’ social media presence and helps them reach the target audience. Competition on this platform is fierce as more and more brands get on board. The thumb rule regarding social media presence is the bigger your audience, the more opportunities you have to delight your customers. 

But unfortunately, gaining Instagram followers isn’t as simple as it may sound. It takes time and effort to grow your audience. So, are you ready to tweak your presence to increase Instagram followers for free? Before we get into the nitty-gritty, remember that the write-up is about attracting organic followers. Scroll below for our best tips on getting more Instagram followers the right way. 

Should you Buy Fake Followers?

Believe it or not, the distinction between real and fake followers matters. Since the competition on this social media platform is stiff, some brands prefer taking a shortcut by buying fake followers. And we don’t pretend that pay-for-play sites exist. 

Although these services might seem tempting at first glance, they aren’t worth it in the long term. Instagram algorithms weed out low-quality accounts from paid bots. Simply put, these fake followers will help you get the initial engagement that fades over time. 

Additionally, purchased Instagram followers offer no long-term value to your profile’s content. Engagement is the key to how Instagram algorithms display posts to users. And how frustrating it is to have a bulk of followers that don’t engage with you. 

Besides, fake followers or bots could hurt your brand’s credibility. Be mindful of the fact that these followers will probably never like or comment on a post, thus distorting your performance metrics. How will you evaluate posts that do well with your genuine followers if those bots mess up the ratio? 

Ultimately, if you pay for Instagram followers, you aren’t paying for quality, real-life followers. Rather, you are paying for a blank number. 

6 Ways to Increasing Instagram Followers for Free

Attracting the right audience and making them your loyal followers isn’t a piece of cake. There’s definitely some legwork involved in growing your audience authentically. And doing so is totally worth it, though. However, if you are running out of resources or time, then don’t hesitate to contact the social media agency in Gurgaon and let them handle your social media account. 

Here, we’ll discuss a few strategies to help you gain worthy followers who’ll stay true to your brand. 

• Optimize your Instagram Account

The first technique to get more Instagram followers is to optimize your account appropriately. Consider how your Instagram account is set up, including your Instagram bio, profile picture, and bio link. 

These details define your brand identity on Instagram while impacting your account’s discoverability. Here, the question arises – How to create a follower-friendly account? Stick to your brand name or whatever is closest to your existing social handles. Always choose search-friendly names, so your followers can easily find your social media account. 

Additionally, make your profile picture professional and something related to your brand. You can use an appropriately-sized logo or text in your display picture. 

• Infuse your Instagram account with personality

Your brand is unique, and so does your Instagram. Hence, don’t hesitate to reflect on your authentic voice, incorporate humor, and have fun with everything you post. Instagram users appreciate authenticity and often engage with content that feels genuine and real. 

Moreover, followers often want to sneak behind the scenes; hence, go for the voice that feels like you. Your genuine vibe will only help you get more Instagram followers. Try using user-generated content, questions, and team shout-outs to engage with your audience. 

• Schedule Instagram posts in advance

No matter how big the brand is, it’s still at the mercy of Instagram’s algorithm for reach. Hence, it’s always advised to schedule posts in advance and be consistent to get more visibility and engagement. Anything you can do to maximize engagement is a plus. 

Content scheduling in advance ensures control and organization. The internet has several tools that may help you hit that cadence. In addition, the ability to crosspost content from other networks helps here, too. 

Momentum matters on Instagram, and you likely won’t get followers if you post randomly. If you are running out of ideas, seek professional social media services in Gurgaon, and don’t let your IG account gather cobwebs.

• Showcase your Instagram handle wherever you can

The best and probably the most overlooked method to gain more followers for free is to showcase your IG handle wherever possible. Brag about your Instagram account, and don’t be shy about promoting it, especially if more followers are your goal. 

Add social media icons to your website and marketing emails, feature an IG feed on your homepage or product pages, and reshare Insta-specific content or announcements on other social media channels. 

• Make meaningful conversations with your audience

Instagram is perfect for going back and forth with followers. Hence, try to create posts around asking questions and engaging in meaningful dialogues for a reason. You’ll be surprised to know that Instagram followers will boost once you start responding to questions or comments as early as possible. However, make sure to initiate these conversations carefully, as they can make or break someone becoming a long-term follower or a customer. 

Summing Up

Gaining more Instagram followers is undoubtedly a key to successfully scaling your marketing efforts. The more followers you have on your Instagram handle, the more opportunities you can create to convert them into paying customers. Follow the tip mentioned above and build the foundation for an organic following that engages with you.