How to Run a Successful Giveaway on Instagram in 2023

Giveaway is one of the most effective methods to engage with your audience while attracting new followers. It can help you increase your reach and builds buzz around your brand. Plus, it is a fun way to give back to your followers and make them feel valued.

While there are plenty of social media contest ideas out there that could be a perfect fit for your brand, you should pick the one that syncs well with your core market. One wrong move, and you can attract a slew of participants who will unfollow you. Here, we’ll dive deeper into the benefits of the Instagram giveaway and a step-by-step guide showcasing how to put on your giveaway successfully.

Table of Contents

Benefits of Hosting an Instagram Giveaway

Instagram giveaways can create a lot of buzz around your brand, attracting new eyes and multiplying your impression, reach, and engagement by manifolds. Here, we have mapped out some sure-shot benefits of employing this strategy. Let’s dive right in.

Gain more followers

Brands often require that users entering their giveaway contest first follow them on Instagram. This “Follow-gating” approach ensures that your Instagram following increases along with your entries. As your giveaway gain traction, you can expect some growth in your followers.

Generates higher engagement

Instagram giveaways not only generate higher engagement on a particular post, but they can also improve your audience engagement overall. Once you start getting a lot more engagement than usual, Instagram algorithms start placing your content in front of more eyes, thus boosting your total engagement.

Creates an opportunity to collaborate with others

Yet another benefit of hosting IG giveaways is that these contests generate a lot of collaboration opportunities. Many brands prefer co-hosting giveaways. Hence, find a brand with a product that’s complementary to yours, and give away those products together in a beautiful little bundle.

Grow your reach and impression

Reach, Impression, and Engagement are co-related. Since these giveaway contests help increase your brand’s engagement, it automatically grows your overall reach and impression. The more engagement on your giveaway post, the more likely your content will be shown to followers.

A Step-by-Step Guide to Run a Successful Instagram Giveaway

Running an Instagram Giveaway is a cost-effective approach to increasing engagement and gaining followers. However, you should adopt the right approach to maximize your success. Create a blueprint for your next contest and ensure you cover your bases before announcing the prize. If you are new to such giveaways, it’s good to hire a social media agency in Gurgaon and seek professional help.

Here’s a quick step-by-step guide to hosting a successful giveaway on Instagram.

Define your giveaway goals

Make sure to define the overall objective of your Instagram giveaway to determine whether or not it was successful in the end. Think about what you exactly want from this contest. Followers? Engagement? Or a library of UGC to share on social media?

Your objective will help you decide which type of giveaway you should run. Also, keep your goal in mind throughout the giveaway planning process so that whatever you do makes sense for your end goal.

Outline your budget

Once you are done identifying your goal, it’s time to outline your budget. Decide how large of a prize or prize bundle you can give away for free before making any commitment or announcement.

You might begin with a single, small prize for your first giveaway to see how this contest actually works before eventually moving on to something larger down the road. However, you must remember that whatever prize you’ll give, it should be specific to your target audience.

Plan and Execute your Giveaway

It’s time to finally decide how users will enter your Instagram contest or giveaway. And it all depends on the type of giveaway you are hosting. This strategic contest is further divided into five main types: Like, Comment, and Follow, Tag a Friend, User-Generated Content, Collaboration, and Instagram Stories.

Whatever you decide, make sure it’s simple for people to enter the contest. Remember that no one will participate in a contest that requires them to do lots of hard work. Also, pre-determine the deadline and let your audience know when entering will end. Ensure your giveaway contest’s hashtags and theme must sync with your brand tone.

Decide your campaign assets

Next, you must put together campaign assets to announce and promote your Instagram contest. It helps you draw the attention of your followers while allowing you to cross-promote your giveaway on various platforms.

Create imagery of your Instagram feed and share it on your IG story to increase the number of followers. To maximize the result, consider getting high-quality photos of the prize and mention “Giveaway” in bold letters at the top of your graphic.

Measure the success of this strategic event

Hosting a giveaway isn’t enough to get the best out of it. You must measure what exactly your contest has reaped at the end and how many relevant entries have come during the contest.

If you are conducting a giveaway or contest on a large scale, then you can either use any social media tool or seek professional social media services in Gurgaon to determine whether or not you met your initial goal with the contest.

Summing Up

Running an Instagram giveaway is an ideal way to boost your social media engagement, grow your reach, gain new followers, and ramp up conversions. So, why wait? Plan your next contest, introduce your brand to new people, and turn giveaway entrants into customers.

Trending Visual Stories: