Instagram has grown to be one of the most influential social media platforms in the world. With over 1 billion active users, this is known to generate the highest customer engagement rates.
However, this platform is not just growing but evolving as well. It never fails to surprise its users with new and exciting features. These new Instagram trends are shaping the social media marketing strategy and encourage the users to support their favorite brands.
Remember the days when you could only post images on Instagram with a limited number of editing options. The time has changed and with Instagram’s latest features such as Reels, IGTV, and Lives, users are now spoilt for choice.
But keeping track of all the latest trends and features is not an easy feat. Therefore, we have compiled a list of Instagram’s newest features that will be on the rage in 2021.
Let’s break it down!!
1- Professional Dashboard
Instagram has rolled out a new tab called Professional Dashboard. This Instagram update features all the major tools and resources to scale your performance. This includes Promotions, Instagram Insights, Branded Content Approvals, Saved Replies, Instagram Shopping, and Overall Account Performance.
This latest feature mainly aims to take some of the existing business tools and consolidate them into one easy-to-use dashboard to streamline your administrative tasks on this social media platform.
2- Interactive Stickers
Instagram has added a plethora of interactive stickers to create an engaging user experience on the go. These include Donation Stickers, Stay Home Stickers, Support Small Business Stickers, DM Me Stickers, Challenge Stickers, and many more to count.
This feature surely boosts the user experience but also strengthens the social media marketing strategy to reach out to the target audience.
3- Instagram Shop
This social media platform has now become a digital storefront for brands and creators by introducing the Instagram Shop feature. This e-commerce tool is a more streamlined way to discover shoppable products, providing users the ability to check out the Editors’ pick, Browse Shops, etc.
In the business language, this feature of Instagram’s tool belt has enabled the brands in creating customizable catalogs of their products that users can browse, save, share, and purchase.
It has rolled out to make the shopping seamless and to empower the brands to connect with their customers fuss-free.
4- Creating a Story Template
Yet another social media marketing feature introduced by Instagram is a story template. This latest trend allows the users to play around with story posts like never before. With the Create mode, you can combine interactive stickers with drawings and texts without adding any photo or video in the background.
This not just saves your time but leaves a long-lasting impression on the viewer as well.
5- Create One post for multiple accounts
Long gone are those days when Instagrammers used to indulge in the same hassle again and again to post the content on different accounts. The creators of this platform have now come up with a new feature with the help of which you can create a post with one account and post it on others as well in just a few clicks.
Although this is not a new feature, IGTV Preview has been getting more traction recently. These are basically a longer form of videos that enables brands to create long videos than typical Instagram posts and stories.
This mainly increases the organic reach and attracts an authentic audience.
With so many features, you’ll be better prepared for the future of social media marketing. What keeps you waiting? Utilize your resources and get started now. For more insights into social media marketing services in gurgaon, we are providing free consultations what can work for you on social media platforms.