It is no secret that SEO is constantly changing and evolving, and to stay ahead of the curve, it is essential to keep up with the latest trends and changes. However, since Google updates its algorithm so frequently, it’s impossible to keep track of all the changes. Hence, instead of wasting your time to beat these algorithm updates, it’s good to use the best SEO techniques to efficiently handle these algorithm changes while keeping your website on the first page of search engine results. Want to expand your business online? Add these ten simple yet effective top 10 SEO hacks to your marketing strategy and see the noticeable difference.
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Top 10 Important SEO Hacks To Follow
Without wasting a further second, let’s move to the ten most effective SEO techniques to score higher rankings and grow your business. Check them out and use them accordingly.
1. Remove Zombie Pages from the website
Let’s start with the basics. Before moving to the advanced techniques, you must delete all zombie pages from the website to get higher rankings. Now, what exactly “Zombie Pages” are? Such pages are mainly referred to as those that don’t bring in any traffic to the website.
Remember that the presence of zombie pages on your website can do more damage than good; hence, removing them before they consume all of your Google Rankings is always advised.
2. Understand the Website’s core web vitals
The website’s core web vitals are a set of metrics that Google uses to measure a website’s performance. These metrics are – First Contentful Paint (FCP), the time it takes for the first content to appear on the screen. The second is the Largest Contentful Paint (LCP), the time it takes for the most extensive content element to appear on the screen. And the third is the Cumulative Layout Shift (CLS), which calculates the amount of layout shift of visual page content.
Since these vitals determine your site’s rankings; hence, it is essential to understand what they are and how to improve them.
3. Always optimize the website for Google Passage Ranking
The next best SEO hack 2023 that you should not overlook is to optimize your website for Google Passage Ranking. Google launched the concept of passage ranking in October 2020, where the individual passages on the web pages can be ranked along with the entire page.
Optimizing your content for Google Passage Ranking is extremely simple. All you need to do is focus on writing clear and precise sections within posts and incorporate the keywords appropriately.
4. Use Questions to earn more featured snippets
Google has become more user-oriented than ever before; hence, it only ranks those pages created with user intent. Therefore, it is recommended to write content with the most-generated users’ queries in mind.
It satisfies the user’s requirements and helps you earn more featured snippets. However, not every question triggers the snippet. While the question starts with why and can give the best results, the word ‘where’ brings the least outcome.
5. Set the format of your content wisely
The next important SEO hack you cannot afford to miss is to set the format of your website content wisely. You can use four different formats, including the paragraph, list, tablet, and video.
Keep these formats to concern when writing your content. Remember that Google intends to display the information quickly so that users can easily find answers to their queries without putting in much effort. Hence, take care of your formatting and try to write short, clear, and informational content.
6. Don’t forget the image optimization
This element also contributes to keeping your website high in search engine rankings. No matter how good your content and formatting are, the site won’t return any results if images on the page aren’t appropriately optimized.
Image optimization primarily includes the usage of high-quality images with a suitable label. Don’t forget to include your images on the site map to make it simple for bots to crawl. Also, take care of the alt tags, as crawlers will use them to classify the image.
7. Build Quality Links
No matter how often Google updates its algorithms, your website will still get higher rankings if you have created good-quality backlinks. Google declared in 2016 that backlinks are one of their top-most ranking signals; hence, you should opt for quality links rather than quantity.
Try to earn backlinks from relevant and authoritative web pages to prove your credibility to Google. Also, promote your content on social media and opt for influencer marketing and guest blogging more often.
8. Schema Markup
It is a microdata that every individual can add to their website with the intent to give users an enhanced description on a search engine results page. In a nutshell, it is used to define a website’s content and gives your site a boost while increasing rankings.
Some common Schema Markup examples are image thumbnails, ratings and reviews, and site links.
9. Learn the EAT Principle
EAT stands for Expertise, Authority, and Trustworthiness, and it primarily measures your brand’s reputation on the internet. The EAT principle helps you achieve long-term SEO success, thus making your brand more authentic, established, and reliable.
To make the best of this strategy, start with the basics. Ask your customers to leave positive feedback on social media and reputable sites. Also, get active and encourage mentions on public forums.
10. Turn to Long-Tail Keywords
Last but not least is to embed the long-tail keywords to your content and make your post stand out from others. It’s no secret that there’s a lot of competition for short keywords, and you have to invest more effort and time to get higher rankings for them. However, if you use long-tail key phrases, then you’ll have a higher chance of seeing your domain on top results in relatively lesser time.
That’s it. We hope our guide to the top 10 SEO hacks will help you stay ahead of your competitors. Incorporate them into your marketing strategy now and expand your business beyond horizons. Get in touch with the best SEO company in Gurgaon for business growth.