What are Core Web Vitals and its importance?

Looking forward to improving your website’s SEO ranking? Turn your heads to the Core Web Vitals and make your website appear on the top of the search engine result pages hassle-free.

No matter how interactive your website is, your money and efforts will go in vain if it cannot deliver the best user experience. Wondering how you would be able to know about the user’s interaction with your website or what kinds of results they are receiving?

Here, the core web vitals come into the role. These are mainly the set of specific factors that Google takes into consideration while evaluating the user experience and thus rank the website accordingly.

Wish to understand this concept in a bit more detail? Scroll down the page and find out all essential details about core web vitals here.

Let’s get started!!

Table of Contents

A Quick Overview of Core Web Vitals

Simply speaking, it is the newest search engine optimization trend to measure the user experience of a page. These are the page experience signals that determine how fast a user can interact with your website and how easy it is for users to navigate through your portal.

There are three metrics of Core Web Vitals. These are:

Largest contentful paint

It means how long it takes a page to load from an actual user’s point of view. Google has specific LCP guidelines according to which every page on your site must hit LCP within 2.5 seconds.

First input delay

FID measures the time it takes for a user to actually interact with your website. In short, it technically evaluates how long it takes something to happen on a page.

Cumulative Layout Shift

CLS actually determines the visual stability of the page and checks how stable a page is once it loads completely. In the nutshell, if the elements float around as the page loads, then you will get a high CLS which is not good for your website’s ranking.

Effective Tips To Improve Website’s Core Web Vitals

Since you are now aware of all three metrics of Core Web Vitals, let’s just figure out some of the important ways in which you can improve them to offer a better user experience.

1- Reduce JavaScript Execution

It’s almost impossible for the user to interact with the page while the browser is loading up JavaScript. Therefore, it is advised to minimize or reduce the JS execution to make your website more interactive.

One of the best ways to reduce the execution is by deferring unused JS. Determine if your website has any unused JavaScript and defer the same to improve FID.

2- Optimize and compress images

Sounds obvious, right? While preparing the SEO strategy, it is always said to use compressed images in order to improve the page speed and loading time. There is a myriad of websites that mainly rely on images and it is crucial for them to optimize the images in order to make the page significantly lighter.

One can simply reduce the overall page size by just compressing the images and improving the LCP results.

3- Set up the lazy loading

If you insert images on your website, then it is mandatory to implement the Lazy Loading so the core web vitals won’t get harmed. It is basically done to load the image at the exact moment when users scroll down through the page to achieve the best LLP score.

4- Make sure ads elements have a specific space

Assigning a particular space to ads is important otherwise, it can suddenly appear on the page and push the content up, down, or to the side.

Conclusion-

A better user experience takes your website higher on the rankings and leads to happy visitors and more conversions. Therefore, keep these vitals in mind while curating the search engine optimization strategy and improving your online presence on the go.

We as a whole team have provided great results over time in SEO for our clients. Get the best SEO services in Gurgaon, to rank on the top of the search results pages.