Introduction to Social Media Trends in 2021
New to social media marketing and unsure about where to begin from? Continue scrolling the page and find out the social media trends that are worth giving a try.
Social Media Marketing has proven itself to be a valuable technique for marketers to reach out to the target audience. With 4.33 billion social media users today, this agile approach is a great way to generate leads and conversions.
It’s no surprise that the year 2020 has seen unprecedented change in social media usage that has, in turn, multiplied the number of users by tenfold. A majority of people have joined social media platforms, making it easy for marketers to spot the right audience.
However, the growth of social media not just increases the audience but the competition as well. Lots of content is already uploaded on these platforms and thus, brands need to be updated with the latest trends in order to stand out from the crowd.
To make things easy for you, we have listed 6 Social media trends to watch out for in 2021. Take a look!!
Video Content Will Continue to Dominate
There is no surprising fact that video content is one of the most engaging forms of content and will continue to dominate SMM strategy for many years to come. While it is a short-form video popular on Instagram or the long-form ones like on YouTube, this is the clear winner over all other content types.
According to a study conducted by Cisco, 82% of all online content will be in video form by 2022. So, if you still haven’t invested in the video content, then start utilizing this form of content right away and feel the difference on the go.
Go for Ephemeral Content
Ephemeral content is short-duration content that disappears within 24 hours of posting. Such content mainly includes Instagram, Facebook, or Snapchat Stories. Let’s be honest, nobody is interested in watching the same old content over and over again. Therefore, the trend of short-duration videos is introduced by social media platforms. They are short, crisp, engaging, and addictive in a way that users spend hours scrolling through one story after another.
Live Streaming is the new norm
The introduction of live videos has transformed the social media game and has given it a quirky edge. Brands now prefer going live to connect with their customers and to promote their brand.
The popularity of live videos has surpassed the demand for video content too. This norm has promoted customer engagement by enabling them to connect with their favorite brands in real-time. Not just games and shopping events, but customer services are now being carried out by live streaming. Amazing, isn’t it?
Make use of AR and VR
Social media marketing gives rise to modern technologies like AR (Augmenter Reality) and VR (Virtual Reality). These mainly offer a better and engaging user experience.
Facebook has recently launched the social virtual reality world, namely - Horizon where users can connect, explore, and play their favorite games. AR filters are now being used on several social media platforms to add a dash of reality.
Invest in the Influencer Marketing
Influencer marketing will continue to soar and will be going to stay for a while. This is not a new trend but its popularity is on the rise, because of two reasons. Firstly, it is way cheaper than running a paid ad campaign, and secondly, this approach helps in achieving the marketing goals faster than expected.
Adapting to these social media marketing trends will surely help brands to keep abreast of the fierce competition. Invest in them wisely and ace your social media game. Get the best Social media marketing services from the 36RPM, Social Media Marketing Company in Gurgaon.